The Landscape of Paid Media

I think there's going to be a migration of value, if you will, to kind of these micro shops where you can go there and they can actually track you all the way down to net profit level. And I partner with you more so where, you know, you pay him a fixed retainer, it might be a little more, but you don't have to give up any of your profits and ad spend. They're also very analytical versus right now. There's a lot of channel specific buyers that are fantastic, fantastic. But it's hard for me to see how to see how channel specific buying kind of goes forward. It's not about just getting my buyer in that timeframe