“That’ll Never Work” — Now It’s a $270M Brand (w/ True Classic CEO)⏐Ep. #218
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
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Scaling an Advertising Agency: Strategies and Insights
This chapter addresses the challenges and strategies involved in rapidly scaling an advertising agency, focusing on the importance of reinvesting profits and understanding ROAS. It also emphasizes the necessity of strong sales skills and modern marketing techniques, including the effective use of paid advertising and AI, to succeed in a competitive market.
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