Cautionary Tales with Tim Harford cover image

The Mummy's Curse (Classic)

Cautionary Tales with Tim Harford

CHAPTER

The Mind's Power: From Competitiveness to Placebo

This chapter explores human nature and consumer behavior through neighborhood rivalries over car parts and the convenience of eBay Motors. It also examines the historical case of Franz Anton Mesmer and the placebo effect, revealing how belief can lead to significant physical changes.

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