Supermarkets and Cold War Ideologies

This chapter explores the evolution of supermarkets in the United States from their inception around 1930 to their rise post-World War II, highlighting their role as symbols of American consumerism and capitalism. It discusses the intersection of agricultural advancements and Cold War propaganda, showcasing how the U.S. showcased its food abundance as a stark contrast to Soviet scarcity. Notably, it details events such as the 1957 Supermarket USA exhibit and agricultural competitions that underscored the ideological battle between the two superpowers.