S3 E02 - The Impact of Generative AI | Grant Duncan & Omar Hamoda - VP Marketing & Senior Brand Designer @ Zingtree
Stacking Growth | The B2B Marketing Podcast
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Turn Your Call Center Agents Into Experts?
Cassidy: "It takes quite a lot of skill and time to get to just like, this is the thing" So can you talk a little bit about that journey? Yeah, it's definitely a journey. As the product evolves, we have to think about how our messaging and positioning evolves as well. But a key piece for us is having a positioning and messaging guide that we're aligned on. It's not like a 20 page deck. It's like one to two pages of a Google Doc.
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