ButcherBox started with a Kickstarter campaign that worked really well. We went out to raise 25 grand, we raised 215 grand. And then we did like our revenue curve was like 5 million a year,. 103 million, 225, 450, 550. And we'll do about 600 this year. That is so much more impressive than any unicorn feed. I think it's an important thing for founders to understand.

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