Introduction

In today’s episode, our guest is Krista Mashore. She is in the top 1% of coaches nationwide and has been a Top 1% real estate agent for 20 years. She is also the author of five best-selling books focusing on digital marketing and was named Yahoo Finance’s number 1 digital marketer to watch in 2021! Through her coaching, teaching, speaking, and training, Krista is revolutionizing the way agents and professionals market themselves online. 

[ 2:00] Why should I listen to you?

I genuinely care about people. Many say, "I want to do good and help others," but I truly want to assist. I have a deep love for humanity, and I'm the type of person who wholeheartedly invests in those I care about. They might describe me as someone who pours everything into them, and I thoroughly enjoy engaging in interviews as well.

[3:40] Do you mind sharing your story? 

At one point, I remember sharing a somewhat dramatic story about my husband, which involved drained bank accounts and his new girlfriend picking up our daughters for Thanksgiving. However, the real story I should have been telling was about my childhood. My upbringing felt like living in two separate worlds: one with a loving dad, a close-knit family, and enjoyable vacations, and the other with an abusive mom. My mother was physically abusive, which led me to run away from home at the age of 13. I spent a year on the run, often stealing clothes and lunch money from schoolmates just to survive. Eventually, I ended up in a group home called Hidden Hills for Girls in Cottonwood. The daily bus ride to the group home was marked with a label that essentially branded us as problem children, subjecting us to ridicule. I became the "weird kid" in school. After that year, I went to live with a foster family and haven't lived at home since I was 13. Thankfully, I reconnected with my mom, who played a crucial role in my healing journey. She attended counseling with me and openly acknowledged her actions to the family. However, the scars from physical abuse run deep, requiring extensive mental work on my part to reach the mindset and life I have today. My message is that if I can achieve multimillionaire status coming from a foster home, anyone can overcome their challenges.

[16:17] At what stage in your journey did you transition into college?

In 10th grade, I made a pivotal decision to attend college, even though I wasn't sure what I wanted to pursue. My college journey hit a rough patch when I flunked out in my first year, with a measly 1.6 GPA. I returned to Antioch, where we both currently live. To support myself, I took on a full-time job at Costco, working 40 hours a week during the day, while attending evening classes at the University of Hayward extension. During this time, I discovered my passion for teaching and eventually became a third-grade teacher, a role I embraced for six years. However, when my husband had an affair and I needed to care for my children, I made a major shift. I had previously ranked in the top 1% in real estate for 17 consecutive years. Five years ago, I transitioned out of real estate to teach real estate agents, lenders, and entrepreneurs, including individuals like yourself. It's been quite a journey.

[18:17] Can you share the story of how your life took a significant turn when a woman walked into your life while you were still working as a teacher and a parent, ultimately changing your path?

I was a teacher when a mom from my classroom shared that she had made $13,000 selling a house. It struck me that $13,000 could take me three months to earn, so I impulsively called the Allied School of Real Estate from my classroom, took the real estate test, and got licensed. However, my life took a challenging turn when my daughter fell seriously ill with spinal meningitis and kidney failure. It was a difficult time as they predicted she might not make it due to multiple strokes. I decided to be a stay-at-home mom to care for her. Around the same time, I discovered my husband was having an affair, so I needed to dive into real estate. In my first year, despite facing adversity, I sold 69 houses. My motivation was my absolute "why" – providing my daughters with a safe, loving, and happy home, a stark contrast to my own upbringing filled with abuse and hardship.

During Thanksgiving, as my daughters were taken away by my husband's new girlfriend, I hit a low point, drowning my sorrows in a bottle of wine by 10 a.m., gazing at our empty, undeveloped backyard. At that moment, I realized I needed to rebuild both my life and the backyard for my girls. Within a year, I transformed it into a beautiful space with a pool, creating cherished memories for my family.

[20:40] If we were to delve deep and examine it, what do you believe is the driving force behind your accomplishments?

Teaching someone how to be driven can be a challenge because drive comes from within. Personally, I've always been a fighter, resilient, and unafraid of challenges. I persist even when faced with fear, and I maintain a strong sense of optimism. Successful people tend to look for reasons why something will work and see value in what they do. I share this mindset. Instead of dwelling on the "how," I focus on taking action. When I see others achieving great things, I believe I can too. Instead of asking "how," I often hire the right people or seek guidance from those who have achieved similar goals. Taking massive, effective action, guided by someone with experience, has been a key factor in my success.

I believe that anyone can achieve their goals by taking action and not being discouraged by the seemingly impossible. It's about pushing forward and not giving up, even when you're the underdog.

[26:38] What Is Your New Book about?  

I'm thrilled about this book—it's a passion project and my favorite among the five bestsellers I've written. I genuinely believe it could become a New York Times bestseller. The book explores how our thoughts, around 30,000-70,000 daily, shape our lives. I've mastered the art of transforming negative thoughts into positive ones. Negative thoughts can lead to doubts, like not being able to compete with those who have millions of followers. I've trained myself to interrupt negative patterns with a rubber band snap, switch it, and reframe the thought positively. It's a practice supported by research. This book delves into the science behind it, showing how training your mind to work for you, not against you, can transform your life.

[42:15] What promise did God make to the world when he created you? 

It is earning trust through value, and that's a promise I've upheld. My motto has always been to prioritize people over things, as versions of things may change, but people remain significant in all aspects of life. 

Key Quotes 

[31:13-31:17] Action ends suffering; take the first step or the fifth, but never stop moving forward.

[32:10-32:15] Success breeds success 

How to connect with Krista Mashore 

Instagram: https://www.instagram.com/kristamashore

Facebook: https://m.facebook.com/kristamashore

Twitter: https://twitter.com/CoachingKrista