Francesca Bellettini on Forging Saint Laurent's Future | BoF VOICES
The Business of Fashion Podcast
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San Miranda Shingo's Best Selling Product
The brand is bigger than any of us and what Anthony has been doing for the brand has resiliated very well with all consumer, new consumer, consumer that we had. The ultimate best selling product in the history of San Miranda Shingo is a scooter that has been created by Anthony a year ago. We talked about the fact that in fashion every year minimum 70 to 80% of your consumer are new. So basically you are saying the slimani acts that are already left to the brand. I think you told me a bunch of them were in Japan. That is where it was immediately visible really.
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