AI and PR: A new take on creativity, a podcast presented by WE Communications
The PR Week
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Generative AI and Making Us More Creative
I think that this process and the use of AI actually points to something that may be coming back into fashion for brands and for agencies. A strategist, content strategist, editorial strategist because these types of technologies can generate a lot of ideas but you still need humans to help bring context to the situation. So this isn't a total replacement but I think we will see some old school rules come back into play. Be bold, dive in, experiment with tools and you'll catch up quickly.
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