Are You Taking a Risk?

I was in conversation with a luxury brand that has a huge presence in China and Asia doing extremely extremely well. But at the same time, we also realized that we have given away a lot of the message of our brand to many, many beauty bloggers. I think letting it all be in the hands of your micro bloggers is also not the best idea or micro influences is also not an optimal solution. The combination is extremely important to get this right. Another extreme is not the best and leaves vulnerabilities for brands. This is a very difficult time for businesses to make these sort of decisions to take risks. If you don't take a risk and stand out from the crowd, then you get left equally