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#113, Hayden “Woody” Wood, cocktail entrepreneur, world champion, author of 10 cocktail books (and Guy Fieri’s tour buddy)

The Philip Duff Show

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Innovative Data Strategies in the Beverage Industry

This chapter examines the innovative approaches for collecting rum sales data in the competitive landscape of the 70s and 80s. It discusses the development of a CRM app for bar interactions and the evolving role of brand ambassadors in strengthening market connections. The chapter also highlights the balance between experiential knowledge and financial decisions, addressing the challenges of resource allocation within the liquor market.

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