The Evolution of Collaborative Skills

I think that a lot more brands are figuring or are batting on the fact that they can gain a lot more traction by leveraging culture, I mean, a part of culture. We know enough to converse, but we don't know enough to be really unique. That's why the best are the best, because they don't trade in basic observations. They trade in fundamental understandings,. So that was great. Never occurred to me to think about actually teaching collaborative skills. It's a new one for me.