The New Music Business with Ari Herstand cover image

How Fly By Midnight Went From YouTubers to Sold Out Tours

The New Music Business with Ari Herstand

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From Covers to Virality: A Musical Journey

This chapter chronicles the evolution of two musicians from producing cover songs to achieving viral success with their original music, particularly highlighting the impact of their song 'Love Me Like a Friend' on platforms like YouTube. The discussion also delves into the changing dynamics of music promotion through social media, emphasizing the significance of audience engagement and the creative processes involved in selecting which songs to promote. Additionally, they explore the integration of anime influences in their branding and the innovative strategies that help them connect with their fans in a rapidly evolving industry.

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