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220: Simon Høiberg — Building a SaaS That Works for You

The Bootstrapped Founder

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How to Make Your Customer Segment Reusable

I think the comparison between the funnel and what I can only kind of visualize as a web, that's the thing you actually do. You have a web with all these different nodes and they're interconnected. And not only are we wearing almost the same color t-shirt today, we also have the same approach to business because I feel I do the exact same. All of them are connected in a way where nothing is ever pushy. I never try to push anybody anywhere. I just want people to find my universe where I am in. Then I want them to trace back from wherever they found me to where I am right now.

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