Design Language Is More Than Just a Face

McLaren's design language is more than just a face. Features on the car are used as strong design points to brand that image. A company shouldbe able to look at the car nd understand who makes that car, or what brands of car that isand that is done by creating and that look is like a language. You don't want to make big jumps in the designed language, because otherwise it becomes a, you know, either diluted too quickly, or indistinguishable," he says.