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Debate Dynamics and Strategic Decisions
This chapter explores the strategic decision-making process behind the early presidential debates in 2020, focusing on the shift from traditional formats to increase scrutiny on candidates. It highlights the preparation and challenges faced by Joe Biden, including health concerns and public perception, as well as the use of dial groups to gauge real-time voter reactions. The discussion reflects on how perceptions can shift dramatically, especially in response to the opposing candidate, and the importance of momentum in campaign strategies.