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SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO

Philip Lacor, CRO of Personio, shares his company's journey to building an AI-powered go-to-market motion, including 5 critical lessons learned and 4 real-world use cases delivering measurable results.

In this podcast, Philip breaks down:

✅ The 5 lessons for AI transformation: top-down + bottom-up motion, cross-functional teams, prioritization frameworks, building AI culture, and combining great stack with context

✅ How to build AI-powered workflows that actually work (not just more tools to test)

✅ Real use cases: Win/loss analysis, expansion SDR assistants, intent scoring, and AI chat

✅ Why their expansion SDRs went from 2 hours of research per day to 15 minutes while doubling pipeline per rep

✅ The truth about AI ROI: where it shows up and how long it takes

✅ How to get your team excited about AI (not scared of it) Philip doesn't hold back on what's working, what's failed, and what questions they still haven't answered.

If you're a CRO, founder, or GTM leader trying to figure out how to actually implement AI beyond the hype, this is the playbook.

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This episode is Sponsored in part by HappyFox:

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Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.

With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.

But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.

Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

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More from SaaStr: https://www.saastr.com

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