The Importance of Purpose in Business

As organizations grow, they often encounter unique challenges in building and maintaining a thriving culture. The very things that made a company successful in its early stages – its core values, startup mentality, and close-knit team – can become diluted or even lost as the company scales.

In this episode, Cameron Herold, the Founder of the COO Alliance and author of Second in Command discusses the importance of investing in employees' skills to keep up with company growth and uncovers how to bring your vision to life by using his jigsaw puzzle approach.

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