The Rule of One Scroll

i think cold email is an art form. I thnk i'm really good at it, and i take pride in being good at it. The idea of the one scroll is to give yourself the best odds if they can read that whole email in one scroll of their thumb or less on a mobile phone. So it forces you to be concise. Again, that tha inverted pyramid style of writing,. But you're most likely to get a response, even a negative response, but you're mostlikely to get aresponse if i can hear your request quickly and understand what it is. A otherwise, you know, i'm just going to throw it aside.

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