How to Beat Retail

I don't think I'd ever recommend anyone who's kind of new to the space, or maybe even been in the space for a little bit of time, a year or two, going towards retail. For beginners, e-commerce still today, how can you beat it? You can start with a relatively small budget, do it from your own home. Then once you pick up traction, the e-commerce game, you have to start building up a brand. That's where everything is shifting now. Even on the Amazon space, it's become more about brands.