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The Entrepreneurial Struggles No One Talks About: $10M Case Study w/ Eric Bandholz

Capitalism.com with Ryan Daniel Moran

CHAPTER

Streamlining Product Variations and Transitioning Marketing Strategies

This chapter explores the strategic decision to streamline product variations to increase sales volume and improve margins, as well as the transition from paid to organic marketing on YouTube. Despite facing challenges such as increased minimum order quantities and unpaid invoices from a major retailer, the speaker attributes their survival to their team and cautious business practices.

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