Add PLG to an Enterprise Sales Motion

The benefits of plg are communicated actively in the market by tons of people and I'm just communicating the other side of the thing where like doing this is actually a huge shift in go-to-market strategy. Companies don't think about the impact and consequences of doing it okay so Ray Ray is coming back about that the marketing leader that that is weak the sea level doesn't see weakness. If you're at an executive level you can just have you got to have that conversation if some if you're on a sports team you're on an NFL football team and one of your players is not delivering one out of the eleven players the whole team suffers.