Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
Purchase a copy of Build What Matters on Amazon.
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