The Importance of Setting a Demand Signal

I know many, many companies that build something that is just amazing but there's no requirement for it or the crime is too expensive. So the key for me in the IC and commercial world and any government and commercial partnership is setting sufficient a demand signal. I've seen too many companies very, very confident about what they're producing and it is great, but they don't understand what the crime is. And then they feel all the grief that government hasn't listened to them.