There's a lab at Stanford Craig Heller's lab that works on cold and performance. And the athletes that Stanford mainly the, the cross country team and the football players are doing cold before their training. Do a minute to three, Joe and I have been texting back and forth about this. Because of the huge increase, huge, long lasting increase in dopamine and adrenaline that's caused by that,. They're finding it increases performance mainly by waking people up and getting them, it creates energy, basically.

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