Encore: Turn critics into allies | Bob Langert
TED Business
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Greenpeas, Mac Donald's and the Amazon
Soy is a key ingredient for chicken feed, and that's the connection to mac donald's. By working together, we recruited over a dozen other retailers and suppliers for the same cause. Within three months, a moratorium on these clear cutting practices were announced by the industry. And greenpeats themselves declared it as a spectacular drop an de station,. The new norm has really become that business has a responsibility to do good and be profitable.
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