2min chapter

The Lawfare Podcast cover image

Defunding the Insurrectionists

The Lawfare Podcast

CHAPTER

Brand Safety Is Just a Small Part of the Greater Concept That Where You Advertise Matters

Brand safety is just a small part of the larger concept that where you advertise matters. If you pick up a magazine at a store, you can immediately tell whether that magazine is a respected source of information within its industry. The geography of where our ads actually go is one of the most important parts of our campaigns. It's absurd to us that we are letting a handful of companies with questionable business practices take over our campaigns for us and place their on our behalf.

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