What's the Biggest Mistake the Second in Command Makes?

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It's very hard to just say, oh, you were a COO come and be my COO because you're really matching the DNA of the founder CEO. The company is the wrong size for where they are in their skills. My job isn't to be the one with all the ideas. It's to align all the people with ideas and collaborate and listen and work with them.

ABOUT CAMERON HEROLD

Cameron Herold is one of the most gifted problem solvers in the entrepreneurial world. He is an experienced operator, entrepreneur, bestselling author, coach and keynote speaker. He is the founder of the COO Alliance, a top resource and network for second-in-commands at all types of organizations, and is the author of a new book, The Second In Command: Unleash The Power of Your COO, which published this week.

Cameron joined host Robert Glazer on the Elevate Podcast to talk about his experience as a COO, how founders should know when to bring aboard a COO, how to set a COO up for success, and much more.

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