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Nate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain’s revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don’t need 100 ads a week to win on Meta.
For DTC founders and marketers optimizing for LTV and profitable scale in 2025.
How to uncover true customer motivations and build actionable personas
CRO testing frameworks that compound results across ads, email, and retention
The “Better Than Black Friday” offer that boosted LTV by 30%
Creative volume vs. creative quality — where the real lever is
Building bundles and pricing for high-AOV buyers
If you’re a DTC founder, growth marketer, or a CMO looking to turn creative and CRO into profit levers, this episode is for you.
Timestamps
00:00 Better Than Black Friday Offer Strategy
02:00 Nate’s DTC Journey and Early Career
04:00 Scaling Original Grain and Persona Marketing
06:00 Creative Targeting and Sub-Persona Strategy
09:00 CRO Lessons and Split Testing Wins
12:00 The Creative Volume vs. Quality Debate
15:00 Why Customers Really Buy and Competitor Frames
17:00 Moving From Watches to Supplements
19:00 Best-Ever Offer and LTV Impact
22:00 Pricing Power, Inflation, and High-Ticket Bundles
24:00 New Channels, Offers, and Team Leadership
27:00 Remote Work, Management Style, and Alignment
29:00 Nate’s Creative Process and Mindset
31:00 Advice to Marketers: Do One Thing Exceptionally Well
33:00 Tactical and Practical Podcast Overview
Hashtags
#dtcpodcast #ecommerce #dtcmarketing #cromarketing #offerstrategy #lifetimevalue #metads #directtoconsumer #performancecreative #shopifybrands
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