PERSUASION: How to Change People’s Minds
The Next Big Idea
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Do You Know How to Protect Your Freedom?
The Tide Pods story, this rash of people eating Tide Pods listeners, please do not eat Tide Pods. On the one hand, you think Darwinian awards, like this seems poorly aligned with survival impulses. But on the other hand, our instinct to protect our freedom of choice and our autonomy as individuals is just deeply powerfully ingrained.
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