The Tide Pods story, this rash of people eating Tide Pods listeners, please do not eat Tide Pods. On the one hand, you think Darwinian awards, like this seems poorly aligned with survival impulses. But on the other hand, our instinct to protect our freedom of choice and our autonomy as individuals is just deeply powerfully ingrained.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.