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Acquired

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Facebook's Platform Revolution

This chapter explores the transformative evolution of Facebook into a platform-centric model from 2007 to 2011, highlighting the launch of iMboard, later named Platform. It examines key developments such as the F8 developer conference and the introduction of the Facebook API, which enabled app developers to integrate their creations with the network's expansive user base. Additionally, the chapter discusses the implications of the mobile revolution on user engagement and the competitive challenges faced by platforms without their own operating systems.

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