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6. Narrative Shift with Cristina Jimenez Moreta and Alan Jenkins

Practical Radicals

CHAPTER

Shaping Narratives for Social Change

The chapter explores the significance of narrative shift and strategic communication in creating lasting social change, moving beyond traditional approaches like litigation. Personal experiences from a civil rights lawyer and funder accentuate the importance of shaping narratives to convey shared values effectively, with a focus on understanding and evolving narratives for impactful outcomes.

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