Most marketers play it safe. These two don’t.

In this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration.

From a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.

Press play to discover:

How Klue built a culture that rewards creative risk-taking
What it really takes to get executive buy-in on non-traditional ideas
The story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)
Why marketers need a system to fuel creativity, not just ideas
The creative process behind Coffee & Compete, and how to use video to build an audience and a pipeline