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Woke or Broke?

The Bottom Line

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Are We Moving Too Far From Milton Friedman's View?

PLCs are thinking of themselves as more like John Lewis than perhaps the reverse. I think we've moved a long way from that Milton Friedman view, right? Businesses that think about the impact of what they do on the planet are better around businesses. But it shouldn't be done lightly - companies should give thought to it and understand what they're getting into.

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