Stephen Upstone discusses LoopMe’s focus on brands in-app
Marketecture: Get Smart. Fast.
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Navigating Disruption: The Future of Publishers and Innovation
This chapter explores the changing dynamics of the advertising market, emphasizing the challenges faced by publishers and the rise of new startups. The discussion also considers the influence of tech giants like Google and Amazon, concluding with a humorous analogy about innovation and ethics in business.
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