The Future of NFT Revenue Creation

Austin: Pudgy penguins was acquired by a consortium earlier this year. They built out these physical toys of each of the penguins, they've been doing like huge kind of marketing campaign around this where they actually sold all of the penguin as well. The products themselves as a cute kind of toy, well executed, they look good, and they got loads of these unboxing videos that they kind of incentivized a little bit. Austin: I'd be very dubious to say that they have actually reached many people outside of the NFT holders community that are purchasing those. There's a long way to go before that. And then they're competing in the wider kind of children's