(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
How I Built This with Guy Raz
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The Birth of MailChimp
This chapter narrates the formation of MailChimp, originating from a web design business in Atlanta. It highlights the challenges faced while trying to attract large corporations and the eventual pivot towards creating an email service that met the needs of small businesses. The story captures the evolution of MailChimp amid early skepticism towards email marketing, showcasing the determination of its founders to carve out a niche in the market.
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