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Made to Stick by Chip and Dan Heath
The Book Pile
The Squatty Potty Is the Stool That Helps You Poop Better
"We made it about a unicorn pooping ice cream, but we also wanted it to be fitting," Judd Apatow says of the squatty potty ad. "I have this joke that I will say JFK was not on Conan for all his accomplishments", he adds. 'A good comedy operates the exact same way, a good mystery operates'
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