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The Four Horsemen of Object-Orren UX
Object-orren UX is building upon the ideas of affordances and direct manipulation. We don't want to have these generic cards where we say, okay, this is our homepage card or this is our search results card - anything can fit in it. An event and a venue aren't wearing the same outfit. They look like two different things. And then also broken objects, making sure that our calls to action are as closely knit to the objects.