2min chapter

Cortex cover image

22: Statistics Aren't Everything

Cortex

CHAPTER

The Problem With YouTube Analytics

The YouTube analytics are pretty good. They give you some sense of if people are coming from external sites. But I always whenever I have a chance to talk to anybody who works at YouTube, what I want to know is how many of my subscribers saw this on their screen when they went to the what to watch section on YouTube. That's the one number they don't want to give you. It doesn't feel like that makes any sense.

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