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Styli Charalambous from Daily Maverick on how they turned their mission statement into an action plan

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How to Transition From a Startup Organization to a Medium-Sized Organization

"We weren't maturing as a data-driven organization, or not fast enough to be able to incorporate data-9 decisions," she says. "So we definitely noticed that it was time to start tightening things up and making sure that we were aligned on all of that" The agency is now in from data-driven audience-interest, which seemed like a great title for people who are in the know.

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