The Iced Coffee Hour cover image

“They’re Liars!” Mizkif Breaks Silence on $36,000,000 Loss, Allegations, & Controversy

The Iced Coffee Hour

00:00

Advertisers, KPIs, and the Decline in Twitch Ad Revenue

Mizkif explains advertisers shifting to TikTok, viewership AFK behavior, and why sponsors now focus on clicks, not raw viewers.

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