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10 First Principles That Will Change Your Business and Life
Marketing Against The Grain
First Principle Number Five: Audience Buys Leverage
Most choices are false finaries. Don't settle for instead, go with yes. More is always better. Audience buys leverage. The bigger the audience, the more leverage you have be to be company stay within their little niche. All companies are too dich. You want to be the voice for your emarke.
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