Getting the first customers via networks

My friend created an AI engineering firm and every time I see him, he tells me how much his business is growing. So I asked him to tell me all about it in this interview. This is the story of how Tarun Thummala created PressW, the Austin-based AI dev shop.

Tarun Thummala is the founder and CEO of PressW, an AI engineering firm that builds custom automation systems for real businesses in regulated, document-heavy industries. Instead of selling generic “AI transformation,” Tarun focuses on delivering specific workflow outcomes—often automating 90–95% of manual processes. Today, PressW generates over $2M in annual revenue by combining deep technical execution with a service-first approach to AI.

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