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Taking Ownership
Lightwell has his foot in both places, yes, right? Em it' its it creates unique challenges. But i think where potentially a lot of this would be coming from is think about the experience these individuals are getting right ou one, not one big customer, but five p or ten. And all of them have specific requests that are significant to their organization. If you have five of those that you've covered, or ten that you'vecovered, you might start seeing bigger problems or bigger solutions.