This week's episode is about the pro am, and how putting together big dreams with what victoria calls massive action can generate impact out of nothing. We're joined by doctor jacinta hemenez, a board certified coach and psychologist who is the v p of coach innovation of better up. And if your company is interested in exploring how better up can help build mental fitness and develop new leadership skills, we'd love to make a direct introduction for you. Send us a quick emal at hello at masters of scale dot com, with the subject line, better up for teams.
It’s easy to have a grand idea; putting that plan into action is not. Victoria Yampolsky conceived of a global concert in support of Ukraine. Without any experience in entertainment or international aid, she shares how she didn’t accept “no” for an answer in her quest to book big-name guests like Pink Floyd and negotiate a streaming deal — to pursue a fundraising goal of $10 million.
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