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4min chapter
#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
How to Use the Pratfall Effect to Get You a Deal
Low cost brands should always be thinking about using the pratfall effect. People work to rule the thumb as you say if it's cheap it must be shit. Rory Sutherland talks about the difference between Pick your own strawberries and cheap strawberries Oh, okay. Go on. Yeah, so you can imagine the same thing that if price is an indicator of quality But if price is offset with some cost I need to incur in the creation of the product You can sell Strawberries for half the price of everybody else's strawberries if no one is suspicious about the fact hang on Why the fuck are these strawberries so cheap? So, oh, you're gonna go pick them yourself the same as with ike
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