Rebranding Formula One: The Overlooked History

The Netflix show “Drive to Survive” completely changed the sport of motor racing. But Formula One’s story begins long before the streamer stepped in.

Joshua Robinson and Jonathan Clegg are sports reporters at the Wall Street Journal and co-authors of the new book, “The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest Growing Sport.” Ricky Mulvey caught up with them both to discuss:

• How a used car dealer became a global entertainment magnate.
• Why the underdog never seems to win in racing.
• The inseparability of Ferrari and F1.

Host: Ricky Mulvey

Guests: Jonathan Clegg, Joshua Robinson

Producer: Mary Long

Engineers: Rick Engdahl

Companies discussed: LSXMA, FWON.A, FWON.B, FWON.K, RACE, MBGY.Y, NFLX, AAPL

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