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All About ABM with Natalie Cunningham, CMO of Terminus

The Next CMO

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Building Brand Awareness Through Email Signatures

Terminus is using all of our own products to build brand awareness. We're using email signature product as a great way to get BDR communication, AE communication and CSM communication in front of the right people that are in our target accounts. And then once they hit a point of meaningful engagement from those emails, we're sending an email nurture program. After that webinar, we then work through a process ADRs, advertising, some on site conversion and some web personalization where all the CTA's are going to be pushing them towards getting into a sales conversation. So I think I've got a million questions about this, but we can't get into too much detail here in this

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