A lot of the sites that you're buying that have existing authority are not great. So using a 301 redirect, which is just a code, an HTML code, you just can push all the content and links to this new destination. And so now your premium domain is ranking well instead of the less good one. Like for instance, with the Hawaii site, like we could take the big island.org and then rebrand that to the big Island.com if you wanted to have real big nice brand. Mm, basically say we out there banding the shit.
As we say on DomainSherpa - all roads lead to domains. And in the reverse, domains has us venturing "down the rabbit hole" into different topics all the time. This is a tech-adjacent, digital asset, pop-culture, tangent-positive monthly podcast - with some domains stuff thrown into the mix for good measure.
In this episode, co-hosts JT and Jen Sale are joined by leading SEO expert Sean Markey and Shane to talk about SEO and domains!
So, tune in and jump down the rabbit hole with the Rabbit Hole Gang! nd also be sure to check out Sean's newsletter at RankTheory.com!